Business Case Development Workshop

Course Description

The preparation of business case for internal evaluation can be a daunting prospect.

This highly participative workshop that will explore the process of developing a business case. This workshop enables the participants to learn how to:

• Prepare and present an effective business case
• Create a Feature and Benefit analysis for the acquisition, product or service
• Understand the advantages and disadvantages of written, face to face and verbal communication.

The workshop addresses the preparation activities that are needed in order to allow the business case process..

The workshop utilises a 8 step process to business case development. The steps are as follows

• Executive Summary
  How to construct an executive summary
• Purpose of the business case
  How to set the context of the business case
• Market analysis
  Use of Market analysis tools
• Competitive Analysis
  Use of SWOT
• Strategic considerations
  Alignment with the Business objectives
  Market Position
• Soft Benefits and Costs
  Branding, Morale, Motivation, Perception
• Options
  Trade off analysis of the different options
  Business impact investment implications
• Payoff and recommendations
  Financial case
  Key success factor
  Recommendation Rationale
• Presenting The Case.
  Meeting Agenda
  Requirement checklists
  Presentation Format
  

Learning Styles

The workshop utilises the SIPA training methodology. (Structure, Involve, Practise and Apply)  This involves participative exercises and case studies. The workshop is highly interactive and experiential in nature.

Who Should Attend

All staff who are likely to be involved in the preparation of business cases.

Workshop Duration: 2 Days