Business Development for Engineers

Course Description

The business development for engineers course is two days in duration and has been designed to provide delegates with the process, tools and techniques to conduct business development. The course is primarily aimed at engineers who are seeking to develop commercial, sales and marketing skills in order to grow their business. This interactive course offers a balanced mix of practical exercises coupled with traditional learning methods.

Course Objectives

The course has the following key objectives:

• Understand the importance of strategy development
• Know the steps involved in identifying, qualifying and developing business opportunities
• Use Market and Competitor analysis tools and techniques in order to establish the company’s competitive position in the micro and macro business environment
• Recognise the value of Customer relationship Management
• Understand how to develop winning solutions

The specific areas of competency addressed are:

• Business strategy and its influence on the approach to business development
• Market analysis  tools and techniques
• Competitive and situational analysis tools and techniques (SWOT, PESTLE)
• Customer identification and engagement :-focusing  on the customer
• How to identify, qualify and rank opportunities
• Capture planning and capture plan development plan development
• Development of solutions and proposals to meet customer requirements

Benefits of attending

The course will provide delegates with an understanding of:

• the process of Business Development
• the tools and techniques required to assess and develop market engagement strategies
• the value of building relations with customers
• how to develop winning solutions to customers requirements

With these skills in place the attendees will be able to approach business development activities in a logical and structured manner that will drive help drive growth in the business

Course Duration: 2 Days