10 Day MBA Primer

The 10 day MBA Primer has been designed as general purpose, focussed management program. It is suitable for both MBA and non MBA delegates. The program has been structured in line with the main topic elements of an MBA and will give the participants an introduction to the subject matter of an MBA Program. It will also enhance the general management knowledge of all participants and hence, is not necessarily only for the MBA Student. Although 10 days in duration, the program can be split in to stand alone sections to meet the operational needs of the business and minimise operational disruption.

Day 1: Introduction to an MBA & Leadership in the 21^st Century

• Why an MBA?
• Understanding the current working environment
• Understanding organisational structures
• Introduction to Leadership principles and skills
• The development of theories and approaches of leadership
• Management and leadership
• New trends and developments in management, leadership and organisations
• The transformational leader
• Future leaders – Generation ‘X’ and ‘Y’

Day 2: Communication Skills for Leadership Success

• Internal and external communication
• Key communication competencies for Leaders
• Communication Models
• Understanding ‘body language’
• Listening Skills
• Presenting in meetings
• The failure of PowerPoint
• Understanding other cultures

Day 3: Developing a Strategic Focus for Managing Human Resources

• History & development of Modern HRM
• HR in the modern organisation
• Strategic Human Resource Management (SHRM)
• People resourcing and recruitment
• Introducing Employee Reward
• Flexibility & Outsourcing
• Learning & Development

Day 4: Negotiation and Conflict Management Skills for the Executive

• Positive & Negative Conflict
• Conflict Handling Modes
• Resolving Conflict
• Elements of Negotiation
• The negotiation process
• Coleman Raider “Bare-Bones” Model
• The Abilene Paradox and Groupthink
• Reaching Consensus
• Introduction to Mediation

 Day 5: Getting the Most of People through Team Work

• Understanding Teams
• Fundamentals of high performance teams
• Team working
• Self-directed teams
• The stages of team development
• Team decision making
• Team problem solving
• Team building activity
• Personal Action Planning

Day 6: Strategy & Strategic Planning

• Strategy – What is it
• Vision, Mission, Goals, Objectives, Strategies and Tactics
• Strategic appraisal internal and external
• Market development
• Implementation of strategy
• Change Programme implementation

Day 7: Business Economics & Accounting

• Purposes of accounts
• Key terms, terminology, Jargon
• Cash flow Forecasting and Budgeting
• Profit and Loss
• Balance Sheet
• Marginal Costing
• DCF / NPV / Payback
• Financial and ratio analysis
• Business economics
• Supply and Demand
• Elasticity of Markets
• Macro Economics
• International economics, Monetary policy vs. Keynesian approach

Day 8: Value Creation, Branding & Marketing

• The marketing concept
• The 4 P’s
• Marketing planning
• The marketing environment
• Buyer behaviour
• Strategic marketing
• Brand Development
• Product design
• Pricing strategy and decisions
• Advertising, PR and promotion

Day 9: Project management and Risk Management

• The project process
• Defining and organizing the project
• Planning the project
• Scoping the Project
• Tool’s for Projects
• Tracking and managing the project
• Risk assessment and management
• Quality management and Continual product improvement
• Six sigma

Day 10: Developing the Strategic Management and leadership with Emotional Intelligence

• Understanding emotional intelligence & its components
• Significance of EQ to effective leadership
• Importance of perception
• Attitudes & behaviour of leaders
• Consequences of low EQ to personal effectiveness
• Removing emotional blind spots
• Theories of leadership
• Increase the EQ of your teams & entire organisation
• Psychology of persuasion in order to lead people